SHE WILL is a 12-week female empowerment programme designed to increase confidence, self-esteem and build resilience in our girls and young women.
The programme's feel was bold, and in your face, to catch the eye of the target audience girls and young women.
It was essential to get the design was targeted at the right audience without being too feminine or childish. The street style was chosen as being the favourite reasonably early on. However, the colour palette was up for debate, and it was put to a focus group of girls and to the surprise of everyone the hot pink came out as the favourite. Saying it made it clear that it was for girls without being overtly pretty and traditional.